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M. P. Fragrances
Naraina, New Delhi, Delhi
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Pricing vs. Value

The fragrance of a product can often be its most expensive ingredient. As such, it must provide benefits to the customer to justify this high cost. Certainly, the best fragrance for a product will:
  • Mask base ingredients.
  • Signal important product benefits.
  • Provide marketing and advertising claims.
  • Link product and packaging.
  • Position the product amongst the competition.
  • Create brand loyalty.
  • Comply with all regulations and customer requirements.
  • Provide the most favorable cost to use level relationship within pricing constraints.


We are always aware of these important benefits and will consider them when recommending any fragrance. This price of the fragrance, when accomplishing all these tasks, is money well spent.

We know that there are always price limitations, dictated both by our customers and this highly competitive marketplace. M P Fragrance, as a small/medium-size manufacturer, is in a unique position to offer both consistent quality and economical pricing. We have developed long-term relationships with raw material suppliers in order to maintain consistent quality and be assured that our costs are controlled. Our reduced costs in this area are usually reflected in our more competitive pricing for fragrances of equal quality.

But our size does not mean that our expertise is limited. As of late there have been shortages of materials that can cause price fluctuations. Examples of these are Vertivert Oil from Haiti, Amyris Oil, and most recently Menthol. With customer approval, M P Fragrance perfumers were able to create successful alternatives that performed equally well in affected compounds. Substantial price increases and late deliveries were averted.

We would certainly enjoy working on a purchase contract format if you choose. We can then predetermine our costs based on economical purchasing and will pass any savings on to you. This would also enable you to draw from stock held for you to reduce your inventory, associated costs and lead times. We would have the advantage of compounding your fragrances when time permits. All these conveniences mean smoother operation for both of us.


 



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M. P. Fragrances
Rajiv Dhingra  (CEO)
A-19, Naraina Industrial Area, Phase 2
New Delhi - 110028 , Delhi , India
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