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M. P. Fragrances
M. P. Fragrances
Naraina, New Delhi, Delhi
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Call 0804861999878% Response Rate
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About Us

Company Factsheet

Basic Information
Nature of Business
Exporter and Manufacturer
Additional Business
  • Exporter
  • Supplier
Company CEO
Rajiv Dhingra
Key Customers
  • Shehnaz Group of Industries, Haridwar, Uttrakhand
  • Indo Herbals Product, Haridwar, Uttrakhand
  • GRV International, Bangalore, Karnataka
Registered Address
A - 19, Naraina Industrial Area, Phase - 2, New Delhi - 110028, Delhi, India
Industrial fragrances
Total Number of Employees
11 to 25 People
Year of Establishment
Legal Status of Firm
Individual - Proprietor
Proprietor Name
Mr. Rajiv Dhingra
Trade & Market
Export Percentage
upto 20%
Location Type
Building Infrastructure
Size of Premises
10,000 square feet
Location Photo 1
Location Photo 1
Location Photo 2
Location Photo 2
Location Photo 3
Location Photo 3
Company USP
Primary Competitive Advantage
  • Good Financial Position & TQM
  • Large Production Capacity
Contract Manufacturing
Buyer Label Offered
Quality Measures / Testing Facilities
Statutory Profile
Import Export Code (IEC)
Tan No.
  • HDFC Bank
Packaging/Payment and Shipment Details
Customized Packaging
Payment Mode
  • Cash
  • Cheque
  • DD
  • Online
  • Bank Transfer
Shipment Mode
  • By Road
  • By Air
  • By Cargo

About Us

Established in the year 1997 at (New Delhi, India), we, at “M. P. Fragrances” are involved in manufacturing and exporting the finest quality range of Fragrances like Fabric Care Fragrance, Hair Care Fragrances and much more. The whole product series is systematically inspected as per global quality certifications to offer our valuable clients the finest assortment of Fragrances for (Hair Care Products, Personal and Body Care Products, Soaps and Detergents, Floor Cleaners, Room Fresheners Dhoops and Agarbattis.)


We use best grade raw material to meet the international quality parameters in our entire product range. In addition to this, our products undergo the best packaging procedures to eradicate losses during transportation. Our clients like M/s Shahnaz Herbal Group, M/s Indo Herbal Products, Home and Personal Care, M P Business Combine and many more, spreading all over the Indian Subcontinent, will vouch for our quality and timely delivery of the fragrances.

Our Production Unit

Our Production Unit

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Our state-of-the-art manufacturing plant is strategically located at Naraina Industrial Area, which is in the heart of New Delhi, India. Spread over an extensive area and facilitated with large production capacities, we can meet efficiently with the increasing demands of the markets. Further, our manufacturing unit is installed with hi-tech machines and equipment, which are based on latest technology, which have ensured streamlined production process and on time delivery of consignments.

Following are the machines installed in the above-mentioned departments:
  • Extracting Plant
  • Distillation Plant
  • Mixers
  • Vaccum Filters
  • Dryers
  • Soap Sampling Plant

Our Director

Our Director

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Our CEO, Mr. Rajiv Dhingra is a well-known personality in the industry of Fragrances and has been invited by the Ministry Of Small Scale Industry, Government of India and the Regional Testing Center to deliver Lectures in various seminars. A Chemical Engineer and an Post Graduate In Marketing Management, Rajiv and his father, Shri Prakash Chand Dhingra together have put in their untiring efforts to guide our organization to the pinnacle of success. Rajiv has cross industry experience in Cosmetics, Fragrances and Finance. Hailing from a family legacy in perfumery, he set out to reinvent the family business and disrupt the industry by launching M P Fragrances. He believes in the combination of experience, technology and imagination to cater to market trends and customer preference


  • Provide world-class quality fragrances at competitive prices.
  • To continually develop new combinations of existing fragrance notes to push the envelope of current technology.
  • To identify new materials that can reliably be integrated into our fragrance palate to offer new concepts.
  • To continually provide conceptual ideas for products with a line of suggested fragrances that capture and promote those ideas.
  • To identify trends in our customers' markets that will allow them to be at the forefront of their industry.
  • To remain abreast of regulatory issues and provide fragrances that fully comply with recommended guidelines.
  • To achieve a level of customer service that fully integrates our procedures into our customers' requirements. To remain flexible in responding to our customers' business dynamics.
  • To maintain reliable sources of quality raw materials and adequate inventories to respond to customer needs.
  • To ship orders within three to five days of receipt.
  • To provide necessary specifications and documentation to assure and maintain consistent quality.
  • To provide sales and customer service support levels consistent with the needs and demands of our customers.

Product Portfolio

Product Portfolio

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We are one of the foremost Manufacturers and Exporters of the finest collection of Fragrances. In our manufacturing division, we make sure that all the techniques and methods are carried out in compliance with worldwide quality parameters in terms of user efficiency and handy designs. This results in maintaining consistency in the steady quality of our offered Fragrances.


We offer:




Fragrances for Hair Care Products

  • Fragrances for Hair Oils
  • Fragrances for Shampoos
  • Fragrances for Hair Conditioner
  • Fragrances for Hair Gels

Fragrances for Candles

  • Fragrances for Garden and Outdoors Candles
  • Fragrances for Gel Candles
  • Fragrances for Paraffin Candles
  • Burner Oil for Aroma Lamps

Fragrances for Perfumes & Deo

  • Fragrances for Perfumes

Fragrances for Mouth Fresheners

  • Fragrances for Mouth Fresheners

Fragrances for Soaps

  • Fragrances for Face Washes
  • Fragrances for Toilet Soaps
  • Fragrances for Transparent Soap

Fragrances for Personal Care Products

  • Fragrances for Toothpaste
  • Fragrances for Body Creams and Lotions
  • Fragrances for Personal & Hair Care Products

Our salient features:

  • Timely Delivery
  • Packing as per client requirement
  • As per IFRA Standards wherever required

Experienced Manpower

Our group of specialists from the Cosmetic Industry helps us manufacture and meet clients’ requirements of an outstanding quality range of Fragrances. These professionals possess market experience and hence, function in accordance with set Industry norms with magnified focus on Global Market Standards.

Our team comprises:
  • Chemical Engineer
  • Senior Chemist
  • Quality Controllers
  • Sales & Marketing Executives

Marketing Support

In addition to our ideas, you can be sure that the fragrances we develop at your request will be influenced by our marketing research and extensive experience. With this knowledge, you can be confident that the fragrances you are offering customers today as well as next year will be at the forefront of consumer preference and successful. By working with your staff from the early stages of a product's development, we can help you avoid many of the problems a fragrance can cause.

Many of the details of our technical abilities are mentioned throughout our web-site. A summary of our equipment, staff capabilities and guidelines we have established in anticipation of your requests are as follows:

  • We have developed accelerated aging protocols to help anticipate unforeseen problems before they show up on your customer's shelves.
  • We have analytical instrumentation including G.L.C. for both creative purposes and quality control.
  • We work closely with raw material suppliers to remain abreast of any technical developments or changes occurring in your raw materials.
  • We have staff chemists qualified in product development and specialists in candle development. They bring valuable insight to technical issues that arise and provide us with the opportunity to research fragrances that perform well in all industries served.
  • Of course, our perfumer staff is at the heart of our abilities. They are responsible for the quality of our fragrances and also are available to help you refine fragrances to your exact requirements.

Fragrance Matching

Fragrance duplication of a finished product comprises an important part of our industry. Not only is this type of work important to a customer who wants to offer a similar product, but many times a fragrance will be requested for a different product type altogether. Perhaps a fine fragrance is desired in a bath line; a popular shampoo fragrance for an air freshener; a soap fragrance for a cleaning product, etc. M P Fragrance perfumers keep abreast of new product fragrances that we draw upon to form a basis for a customer's request. With the difficulties in describing a desired odor for a product, it creates a common reference upon which to build a successful fragrance.

As fragrance trends evolve, it is important to have the ability to identify the delicate balance of raw materials that yield a particular fragrance. With this knowledge firmly in hand, we can then draw upon it to help form new fragrances that flow into trends of the future.

Knowing the makeup of a fragrance allows us to identify problems that may arise in using it in a particular customer's product. We can modify the fragrance to work properly, or suggest that an alternative approach be taken.

Sales Support

M P Fragrance is proud of its competent sales and marketing support staff. The benefits offered by working with us are many. We all perform multiple functions, and as such can often answer questions or solve situations immediately. There are no delayed phone messages, referrals to different departments or different persons to keep straight for most everyday events. However, if we cannot help immediately ourselves, we will obtain the information you require as soon as possible - the same day.

Pricing vs. Value

The fragrance of a product can often be its most expensive ingredient. As such, it must provide benefits to the customer to justify this high cost. Certainly, the best fragrance for a product will:
  • Mask base ingredients.
  • Signal important product benefits.
  • Provide marketing and advertising claims.
  • Link product and packaging.
  • Position the product amongst the competition.
  • Create brand loyalty.
  • Comply with all regulations and customer requirements.
  • Provide the most favorable cost to use level relationship within pricing constraints.

We are always aware of these important benefits and will consider them when recommending any fragrance. This price of the fragrance, when accomplishing all these tasks, is money well spent.

We know that there are always price limitations, dictated both by our customers and this highly competitive marketplace. M P Fragrance, as a small/medium-size manufacturer, is in a unique position to offer both consistent quality and economical pricing. We have developed long-term relationships with raw material suppliers in order to maintain consistent quality and be assured that our costs are controlled. Our reduced costs in this area are usually reflected in our more competitive pricing for fragrances of equal quality.

But our size does not mean that our expertise is limited. As of late there have been shortages of materials that can cause price fluctuations. Examples of these are Vertivert Oil from Haiti, Amyris Oil, and most recently Menthol. With customer approval, M P Fragrance perfumers were able to create successful alternatives that performed equally well in affected compounds. Substantial price increases and late deliveries were averted.

We would certainly enjoy working on a purchase contract format if you choose. We can then predetermine our costs based on economical purchasing and will pass any savings on to you. This would also enable you to draw from stock held for you to reduce your inventory, associated costs and lead times. We would have the advantage of compounding your fragrances when time permits. All these conveniences mean smoother operation for both of us.

Compliance and Issues

  • M P Fragrances has been in existence since 1997
  • We have never had a fire or other incident that caused a work stoppage.
  • We have never been cited for any environmental violation.
  • We have never had a work related injury that resulted in a workers compensation claim.
  • We have never had a claim resulting from the use of our products that was not satisfactorily resolved with the customer.

Delivery Policies

M P Fragrances has proudly built its' business over the past 8 years by consistently shipping orders within 3-5 days of receipt. A customer whose business depends on timely receipt of a key ingredient of a product to meet production schedules, or fill orders for customer that demand quick response to keep their shelves stocked will appreciate this service. A partially completed order that must remain unfilled until the perfume arrives can ruin production schedules. Orders may be cancelled. Oftentimes an entire batch is ruined, or worse, the customer goes somewhere else for the product. M P Fragrances can often break into its' schedule or work overtime to ship a fragrance the same day it is ordered in such situations. We maintain an enormous inventory of raw materials to accommodate these requests.

Our quick response will allow you to utilize the latest manufacturing techniques, such as "just in time" delivery of raw materials. Of course, we will stock finished inventory for release against scheduled dates if a blanket order arrangement is preferred.

Our normal methods of shipment are Roadways. Our central location assures timely deliveries to your manufacturing locations. All orders shipped to you will be via your designated carrier. Material Safety Data information will have been previously submitted during the course of evaluation. We normally will include your purchase order number on each container and will gladly add any other information you want to identify and control your fragrances. Other information, such as certificates of analysis can be included if requested. We offer multiple packaging options for your convenience at no additional cost.


Our range of Fragrances and allied products are export as per global quality parameters so that our customers receive a constant supply of flawless goods. Our wide distribution network, excellent pricing policy, easy payment modes like Cash, Cheque, and DD, on-time delivery schedules and adherence to ethical business practices have helped us to turn into the most preferred brand for our customers all over the world.

A few of our client associations are as follows:
  • M/s Shahnaz Herbal Group
  • M/s Mountain Valley Springs India Pvt Ltd ( Forest Essentials)
  • M/s Glaze Marketting
  • M/s Trisis Ventures
  • M/s Pitam International (Wonder Hygiene Group)
  • M/s M P Business Combine for Walmart and Apollo

Why Us?

The factors that have supported us in creating a position of appreciation and reliability in the national as well as the Global Markets are as follows:


  • Advanced laboratories
  • Qualified professionals
  • Customized solutions
  • Competitive prices

Major Market

  • Indian Subcontinent
  • East Asia
  • Middle East
  • South East Asia


Company Profile
Corporate Video
Infrastructure & Facilities
Product Portfolio
Marketing Support
Fragrance Matching
Pricing vs. Value
Delivery Policies
Corporate Brochure
Corporate Presentation
Job Vacancies
Distributor Enquiry Form

Corporate Brochure



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Rajiv Dhingra  (CEO)
M. P. Fragrances
A-19, Naraina Industrial Area, Phase 2
New Delhi - 110028 , Delhi , India
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