M P Fragrances stays abreast of developments in our customers markets. We Track new product introductions, trends in fashion and color, consumer spending patterns and many other sources of information.
Fragrance trends tend to evolve from different sources. Certainly the fine fragrance segment has a strong influence in the personal care and home fragrance markets. As more and more perfumes are introduced each year, this influence has become even more evident.
New raw materials can spark fragrance growth and diversity in a product category as well. The trend toward cosmeceuticals in personal care products is a good example of this. Fragrances that are both stable and serve to project the products benefits are developed as a result, thus moving fragrance in yet another direction.
M P Fragrances researches and documents all these phenomena. We translate the information into fragrances that are introduced to customers via our conceptual brochures. In addition, we pass important information to customers as it is received and verified to offer them the benefits of our efforts. This information can be important during the development stages of new products. Customers can then be sure that the fragrances selected for the new products will be both contemporary and market oriented for success.
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